Lab+9

=
Lab 9: According to the slideshow by Sylvain Cottong, who is an employee at [|**http://www.integratedplace.com**], what is the definition of 'service design', and why is it so important? (5 paragraphs)======

=
The main concept behind “Service Design” is to better understand and implement service to its clients. It is formally defined as "the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer's experience."======

=
In today’s competitive market, service is key in the success of any product. Customer service and feedback allows for the competitive advantage in any market. It allows user to cope with any issues they might have, a satisfied customer is a repeat customer.======

=
The most essential part to any service design is making things more “useful, usable and desirable” for customers. A company gets the best value for its customer by becoming efficient and effective in its recourses. Without human interaction, the customer experience and be limited, therefore it must take a “human-centered approach.”======

=
There are five main design concepts that portray to Service Design. Systems (what experience and service is provided?), Value (what is the best way to add value to your clients and society?), Journey (what has the corporation learned from its past mistakes?), People (what is your customer base?), and Proposition (what deals or packaged are given with your product to influence a purchase)======

=
Overall, to have a successful business, one needs to have a strong customer base built upon customer satisfaction. This will allow for customers to be fulfilled with their product or service, either promoting them to purchase again, or advertise to their peers.======